Segmentation in market research is an essential aspect of customer analysis, and demographic data is among the most used forms of customer segmentation. Demographic data, such as age, gender, income, education level, and ethnicity, is used to group customers based…
Read moreDigital inclusion strategies are essential components of any organization’s digital brand ambassadors‘ campaign. A comprehensive and effective digital inclusion strategy, which aims to improve digital access, skills, and literacy, can positively impact communities and society at large. However, some common…
Read moreCustomer satisfaction surveys are a useful tool for companies looking to gauge their success in meeting customer needs. However, to truly understand the needs and desires of a target market, market segmentation is crucial. Segmentation allows companies to divide a…
Read moreConsumer behaviour is the key to unlocking the potential of any market. By understanding who your customers are, what they need, and what they’re willing to pay for, you’ll be best placed to identify, target, and satisfy their needs. In…
Read moreIn the realm of market opportunities, businesses must strive to meet and exceed customer expectations. But how do you know if you’re doing a good job? One way to gauge customer satisfaction is through surveys. However, with so many survey…
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