Market research

Avoid these mistakes for effective digital inclusion strategies

Digital inclusion strategies are essential components of any organization’s digital brand ambassadors‘ campaign. A comprehensive and effective digital inclusion strategy, which aims to improve digital access, skills, and literacy, can positively impact communities and society at large. However, some common…

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Unveiling the benefits of segmentation in market research

Customer satisfaction surveys are a useful tool for companies looking to gauge their success in meeting customer needs. However, to truly understand the needs and desires of a target market, market segmentation is crucial. Segmentation allows companies to divide a…

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Choose wisely: navigating the realm of market opportunities

Consumer behaviour is the key to unlocking the potential of any market. By understanding who your customers are, what they need, and what they’re willing to pay for, you’ll be best placed to identify, target, and satisfy their needs. In…

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Choosing the right customer satisfaction surveys: a guide

In the realm of market opportunities, businesses must strive to meet and exceed customer expectations. But how do you know if you’re doing a good job? One way to gauge customer satisfaction is through surveys. However, with so many survey…

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Understanding consumer behavior through demographic analysis

Segmentation in market research is an essential aspect of customer analysis, and demographic data is among the most used forms of customer segmentation. Demographic data, such as age, gender, income, education level, and ethnicity, is used to group customers based…

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